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CASE STUDY / BUSINESS MARKETPLACE
BUDDYAVENUE
A South African marketplace that helps people discover the businesses and service providers behind the products they need.
IN DEVELOPMENT
01 / THE CHALLENGE
The system behind the screen.
The marketplace needed to serve many seller types and categories while preserving seller control of the transaction, supporting verification and subscription administration, and staying useful across all provinces.
02 / THE SOLUTION
Connected by design.
Buddy designed BuddyAvenue around discovery, shop-level requests and direct buyer-to-seller handoff, with verification, plan limits and visibility controls behind the marketplace.
SYSTEM ARCHITECTURE
What sits inside the build.
01Buyer discovery
02Seller storefronts
03Seller onboarding
04Admin operations
05Subscription control
FEATURE SET
Built around the workflow.
These are representative capabilities from the wider platform rather than a shallow list of decorative website features.
01Seller shops
02Listing limits by plan
03Buyer request basket per seller
04WhatsApp and email handoff
05Seller verification
06Subscription visibility rules
07Product and service categories
08Admin financial tracking
INTERFACE GALLERY
One system. Multiple operating surfaces.
RESULT
What the architecture changes.
✓
Marketplace discovery without becoming a payment intermediary
✓
Clear seller monetisation model
✓
Architecture supports products and services
BUILD SOMETHING CONNECTED
Your project does not need to look like this one.
It needs to fit your business.
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